In 2023 Katelyn collaborated with the marketing team to redesign the decaf card. Unlike their other products, the previous decaf card design lacked a mascot, giving them plenty of room for creative exploration. The original brief featured a sleeping man, but after proposing an afternoon setting to emphasise enjoying coffee for its taste rather than its zero caffeine, they landed on the 'night owl' as the face of the blend. A creature that thrives at night, embodying the idea that coffee is not just for mornings.