In 2023 Katelyn collaborated with the marketing team to redesign the decaf card. Unlike their other products, the previous decaf design was simple and lacked illustrations, giving them plenty of room for creative exploration. The original brief featured a sleeping man, but she proposed an afternoon setting to emphasise enjoying coffee for its taste rather than its caffeine. After team discussions, they landed on the 'night owl' as the face of the blend—a creature that thrives at night, embodying the idea that coffee is not just for mornings.